Wolf Innovation

Innovation is both a sprint and a marathon. Companies must move rapidly to capture market opportunities that have staying power for the long run. Wolf Group innovation and consumer insights experts help you identify, develop and assess winning ideas quickly.


  • Landscape Assessment
  • Opportunity Development
  • Disruptive Trends
  • Habit Formations
  • Neuroscience
  • User Experience
  • Customer Journey Map
  • Consumer & Shopper Insights


  • Concept Development & Optimization
  • Rapid Prototyping
  • Concept Product Fit


  • Brand Architecture
  • Product Line-up
  • Marketing Tactics
  • Communication
  • Competitive Response Scenario Planning

From ideation and concept development to prototyping and marketing strategy, we help your team uncover consumer, shopper and market-place insights – identifying whitespace and adjacencies that lead to new business creation and growth.